The largest private tourism company in Cuba as a customer requires for his international clientele adequate accommodations with high-level services. Only then can the high quality of the travel programs as well as the excellent position in the market be maintained.
The largest country in the Caribbean has its future in tourism. A number of new hotels have opened in the last several years, primarily in the touristic zones along the beach and the capital Havana. Meanwhile, the provinces have gone largely unnoticed, creating a large deficit in the touristic infrastructure. If the USA relaxes its travel ban in the next years, a rapidly growing number of American travellers are to be expected, making a quick expansion of hotel and infrastructure capacities more than necessary.
Concept study and development of a small Boutique Bed & Breakfast chain in the most travelled touristic destinations in Cuba. the strategic focus is set on small, locally positioned and urban accommodations at extraordinary locations. Each in itself is unique and full of history, embossed with passionate and straightforward hospitality. Preparation of the business plan, the finance structure as well as the interior design and marketing are part of the project.
- To build up a chain of Luxury Boutique Casa Particulares (Bed & Breakfasts) & Paladares (private restaurants) in the most demanded touristic areas of the country.
- Sell the room inventory through industry partners or directly via the internet. Also added values like transfers, excursions and activities will be offered to the clients.
- management and operations is done by an external company with an experienced European team and the help of the local staff.