Reto D. Rüfenacht

Managing Director

Reto D. Rüfenacht began his professional career in tourism during his academic studies as a tour guide for various national and international tourism companies. Following his degree, Rüfenacht spent a year in Mexico to study the country’s language and hotel business. Until 2007, he was the owner of LATINO TRAVEL, a renowned Swiss destination Tour Operator for Latin America. For a long time, LATINO TRAVEL was considered to be the pioneer of individual travel to these countries. Individual travel for the destinations of Mexico and Cuba was first time introduced to the Swiss market by him.
Due to his extensive market experience, Reto D. Rüfenacht worked also as a consultant for a variety of companies and institutions in Europe and Latin America.

Today, he is on the board of directors of several tourism and gastronomy companies in Latin America and Switzerland.

He does have an intuition for trends in tourism and is travelling very often as a scout in the countries of Latin America. In 2016, he spent three months in South America and travelled six countries intensively.

Jennifer Dias

Personal Assistant

Jennifer Dias joined LAT Consulting in September 2018 and is working as the Personal Assistant of Reto D. Rüfenacht. She is responsible for various tasks within the marketing, accounting and HR department and is a part time student of the degree « Service Design » at Fachhochschule Graubünden.

After her apprenticeship with Swiss Life, she travelled through South America, learnt Spanish and is still fascinated about the beautiful landscapes, the different cultures and the great diversity of wild plants and animals. After that highlight, she started working as a flight attendant for SWISS. Furthermore, she gained more work experience in different companies as an Assistant.

Javier Gonzalez

Marketing & Communications

Since May 2015 Javier Gonzalez oversees the international marketing team for all brands of the enterprise. With his own marketing and public relations agency BBGmarconex he is responsible for the communication in strategic, tactic and operational respect. He has an experience of 35 years in tourism and 25 years in marketing.
Javier Gonzelez is an enthusiastic Salsa dancer and knows Cuba from many visits and is very well connected on the island.

Silvia Zihlmann

Director of ECommerce

Since May 2015 Silvia Zihlmann forms part of the LAT Consulting team as the Director of e-Commerce. She brings a lot of experience in tourism and has worked in many related areas in the past. She worked as a flight specialist, Head of Department, and a Product Manager for large companies such as FTI, Hotelplan, Kuoni and Travelhouse. She furthermore gives classes at the Higher College of Tourism and works as a lecturer.
That travelling is her passion is not a secret and so far she has already visited 60 countries and more are being added every year.